Optimization and Positioning of Websites
Major search engines (Google, Bing, Yahoo) do not “know” many of the web sites that exist in the world. Therefore, before a particular search never indexed a website they do not know. A web portal can be friendly, attractive and represent the client’s image in an exceptional way. But does it help us if potential customers can not find it to consult on search engines?
It is therefore essential that our website is well positioned in the search engines for our prospective customers easily find us, which reversed an increase of visits and therefore an increase in sales.
The website content needs to be found when someone searches and also needs to improve positioning in search results specifically from a particular “target keyword”. The result of a search depends on many factors that must be taken into account when making a web portal as when updating its contents: how the website, quality content, the writing of it was scheduled, among others.
Our service improving search engine optimization (SEO – Search Engine Optimization) has the following scope:
- Comprehensive analysis of the website.
- Customer analysis: objectives pursued by the web portal, products / services to market, target audience targeted by the website.
- Study of “keywords” where we want to position the web portal, based on analysis and the degree of competence of the same.
- Optimizing web portal to improve positioning based on the keywords decided including optimization of internal / external links.