Optimization and Positioning of Portals

Service Description

The main search engines (Google, Bing, Yahoo) do not “know” many of the web portals that exist in the world. Therefore, when a specific search is performed, they will never index a website they are not aware of. A web portal can be user-friendly, attractive, and represent the client’s image exceptionally well. But, will it be of any use if potential customers cannot find it when searching on these engines? For this reason, it is crucial that our website is well-positioned in search engines so that potential customers can find us easily, which will result in an increase in visits and, consequently, an increase in sales. This is why we offer our Portal Optimization and Positioning service.

The content of the website needs to be found when someone searches for it, and it also needs to improve its ranking in search results for a specific “target keyword.” The outcome of a search depends on many factors that must be considered both when creating a web portal and when updating its content: how the website was programmed, the quality of the content, the writing of the content, among others.

Our service for improving Portal Optimization and Positioning in search engines (SEO – Search Engine Optimization) includes the following:

• Comprehensive analysis of the website.
• Client analysis: objectives of the web portal, products/services to be marketed, target audience of the website.
• Keyword study: identifying the “keywords” we want to position the web portal for, based on the analysis conducted and the level of competition.
• Website optimization: improving positioning based on the chosen keywords, including the optimization of internal and external links.